الخميس، 31 أغسطس 2023

Super Mario Bros. Wonder: This Switch Game Feels Like a Magic Reboot


Midway through a quick playthrough of a course in Super Mario Bros. Wonder‘s new Flower Kingdom, I find that I’ve suddenly turned into a Goomba. Shrunken down to angry mushroom size, I’m reduced to trying to hide behind bushes and scramble as I find a way to where I’m going next. Hey, at least this was less chaotic than the level where I inflated like a balloon and bounced up through the sky.

Super Mario Bros. Wonder, coming Oct. 20, is Nintendo’s biggest new Switch game, and it’s trying to bring back the whimsical magic Nintendo has always coded into Mario games. This time it’s even more overt: The 2D Mario game, Nintendo’s first truly new 2D Mario platformer since New Super Mario Bros. U, has little Wonder Flowers that turn levels into hallucinogenic multiverse versions of themselves.

In a year when the Mario Bros. movie made a ton of money, and Nintendo opened a Mario theme park in LA, it all looks like perfect timing. But it’s also a game that Wonder’s creators say is establishing a new platform for the next decade. 

“As we were wrapping up development for New Super Mario Brothers U Deluxe, we were thinking about what we can do to create a system that we can use that can support Mario for 10 years in the future,” said Shiro Mouri, director of Super Mario Wonder, in an interview with CNET.

Part of that rethinking has to do with reupping a sense of surprise in the familiar formula. The other involves adding more integrated online play.

Rethinking online Switch games

The Switch is six years old now, and a new version could end up emerging next year based on the latest reports. Even so, the idea of the Switch is likely to stick around for a while longer. Games like Legend of Zelda: Tears of the Kingdom proved that the Switch is still excellent at being both a handheld and a TV game console. But I felt differently about my early and brief playtime with Wonder. It was extraordinarily fun, but I paid more attention to how the game treats multiplayer and online differently.

There are already tons of co-op multiplayer games on the Switch, many of them made by Nintendo. Wonder’s four-player co-op feels similar to others at first, but it definitely has a less competitive, chaotic vibe between players. Instead of worrying about someone sabotaging you, a lot of the game is supportive: sharing power-ups, rescuing players or an online feature where online players can drop little signposts that offer supportive power-ups for others who play the course later on.

“People have their own image of what online play might be. Maybe it’s a little difficult, or maybe it’s a little a little scary,” Takashi Tezuka, producer of Super Mario Bros. Wonder, says of Nintendo’s challenge to build an online mode that felt organic to all players.

“The concept behind the online play this time is really this idea of casual connection, being able to experience multiplayer game sessions as if you were playing a single-player game,” Mouri says, explaining how players can appear in the background to offer assistance without interrupting the flow, while still being helpful. “What I really wanted to do is create an online play experience that’s entirely positive.”

Super Mario Bros. Wonder may look chaotic, but it’s designed to help players out.

Nintendo

My brief experience with the game showed me how single-player runs work in an online state where other players can leave little assistive signs of themselves that sprout power-ups. Or they can show up as shadows in courses to race against, or you can simply follow them for helpful suggestions. It’s reminiscent of how the game Elden Ring shows wisps of other players’ progress as you play: separate, but together, maybe sharing discoveries along the way.

To be sure, there’s also competitive stuff. It seems like courses are a bit short at times, and challenges fast. Races to make it through courses first have a familiar feel.

However, it also means two-player, in-room co-ops can play online with two others online, mixing and matching so everyone doesn’t need to be online or in the same room. I wish the game had even more player flexibility there (what about three players in a room and one online?), but it’s a great start. There are also player lobbies where a group of 12 could split up, play courses and come back to regroup over and over. 

The number of playable characters has also expanded: Mario, Luigi, Toads, ridable Yoshis, Peach, Daisy and even the weird Nabbit. They vary slightly in abilities, with some having more forgiving controls. Extra badges with added abilities can be toggled on and off per course, too, so customization plays a big role.

Super Mario Maker, New Super Mario Bros. U and Super Mario 3D World already have multiplayer support on the Switch, and so do many Kirby and Yoshi games. But Wonder’s tweaked formula could end up being one of the best balances of supportive, reliable and competitive gameplay.

Going airborne, thanks to that pesky Wonder Flower.

Nintendo

Rethinking wonder

All Mario games tweak the main concepts: Super Mario Maker is a game design app, and Mario Odyssey has hat-tossing identity swapping, for example, but according to Mario Wonder’s creators, the idea here was to capture some of the unexpected whimsy Mario games had in the first place, way before we knew the formula.

“The baseline fundamental concept we were going for was to create a game that’s filled with secrets and mysteries,” Mouri says. “The original Super Mario Bros. was exactly that, a game filled with secrets and mysteries. But we started to realize that this idea of secrets and mysteries started to become a standard of what the series is, and we saw that as a challenge.”

The Wonder Flower oddities that pop up everywhere are apparently all unique. “In order to fill every main course with a wonder, we polled the entire team for ideas,” says Mouri. “The number of ideas that came up was more than 2,000. And from that big pool, we whittled it down to those that have potential.”

How deep and weird is Wonder? That’s what I can’t tell you, because I only played for about 45 minutes. I did see courses get filled with shooting stars. I turned into a massive elephant (not a Wonder Flower moment, though). I inflated like a balloon. I turned into a Goomba. The pipes all became animated. A herd of buffalo creatures suddenly lifted me into the air and moved me like a train.

Mouri promises many, many secrets and mysteries, while Tezuka tells me to keep an eye out for little details, too. Knowing previous Mario games, and Nintendo games in general, I’m used to Mario games seeming finished, and then unfolding whole new parts (and even more parts after that). How deeply Wonder plays with those ideas remains to be seen, but Nintendo promises that every single course has a new Wonder Flower idea. 

The emphasis on mystery reminds me of my own love of magic, and the famous Tannen’s Magic Mystery Box, an unknown package with surprise magic tricks inside, that film director J.J. Abrams adopted for his theory of magic in storytelling.

“I do think this is an idea that can be applied in many different ways in many different places,” Mouri says about the idea of the reality-bending Wonder Flowers, and the new Flower Kingdom in general. “But there’s nothing specific that I have in mind at the moment.”

It’s hard to tell yet whether Super Mario Bros. Wonder will top Super Mario Odyssey as my favorite Switch Mario game, but its multiplayer approach will likely make it the top one I pick to play with my family.

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Amazon’s Buy With Prime Now Offered in Shopify Stores


Online store platform Shopify has a new way for customers to get extra benefits when buying from its merchants: by using Amazon Prime‘s network and perks.

If merchants integrate Amazon‘s new Buy With Prime app into their stores, customers who are also Prime subscribers can get Prime perks like free shipping and easy returns. Upon checkout at a store using the app, you just need to select “Buy With Prime” to use a payment method from your Amazon wallet and get the aforementioned Amazon network perks, the company announced Wednesday.

If you’ve already got everything set up in your Amazon Prime account, you should have an easier time buying goods, and merchants will likely appreciate Amazon’s colossal shipping network.

Shopify merchants are the latest online storefronts to integrate Buy With Prime, a program Amazon launched in April 2022 to extend its shipping network and Prime benefits beyond the company’s own site. Shops can also add customer reviews from Amazon to their own site to encourage customer confidence; stores that add Buy With Prime have an average of 25% increase in shopper conversion, Amazon said back in January.

Select Shopify merchants will be invited to integrate Buy With Prime into their shops today, and will be broadly available to US-based Shopify merchants by the end of September.

Read more: Amazon Is Holding a Prime Day Sale in October Again

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Max Streaming Service Launches Top 10 Rows


Max just added a new feature that may seem familiar to a lot of streamers already: Top 10 rows.

According to Max’s account on Twitter/X, people will see the rows within the app on the Warner Bros. Discovery streaming service starting Thursday. The rows will update daily, according to the streaming service. 

Max is The One to Watch when you’re looking for what’s trending. Starting today you’ll see Top 10 rows within the app that update daily to show you which series and films everyone is watching. pic.twitter.com/DMZte6qa5g

— Max (@StreamOnMax) August 31, 2023

Netflix, Max’s closest streaming rival, already has its version of Top 10 rows. Given they’re available in your country and you’re using a current version of the app, lists for Top 10 shows and movies show up automatically, according to the streamer’s help center

The Max post includes a GIF showing off a row for series on the homepage. I looked at my own Max homepage and saw a row for movies too. If you’re on the hunt for something to watch, the first five titles included in the Top 10 shows row are as follows: Hard Knocks: Training Camp with the New York Jets, And Just Like That…, Winning Time: The Rise of the Lakers Dynasty, 90 Day: The Last Resort and Telemarketers. 

Not satisfied with that list? Here are movies and shows with high Metacritic scores to check out. (Plus, The Flash is streaming as of last week). Max replaced HBO Max in May and unites the HBO Max and Discovery Plus libraries. 



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This Goole Chrome Trick Could Replace Manual Video Screenshots


If you use Google’s Chrome browser, you now have a new way to copy a frame from a video without taking a screenshot. On Thursday, Google announced a Chrome feature called “Copy Video Frame,” which does exactly what its name suggests: It copies a video frame. 

“You can pause anywhere in a video that’s playing in Chrome and get a clean copy of the exact frame you want,” Google wrote in a blog post. 

To use the feature, Google says to pause a video playing in Chrome, right-click the video frame and select Copy Video Frame from the pop-up menu. However, if you’re trying to copy a video frame from YouTube, you need to pause the video and right-click the frame twice — on Mac, you need to click the video with two fingers twice — to select Copy Video Frame.

Google also wrote that you could take a screenshot of the video frame how you normally would, but it would likely result in a lower-quality image and potentially have the video’s progress bar running across the bottom. This suggestion implies Copy Video Frame will result in a higher-quality and cleaner picture.

For more, check out why Chrome now sends out weekly security updates, and the pros and cons of Chrome’s Enhanced Safe Browsing mode.

Read more: Best Laptops for College in 2023

Watch this: Google Workspace Gets New AI Features

05:11

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Apple’s iTunes Movie Trailers App Is No More… Kind Of


A few weeks before Apple’s September “Wonderlust” event and the anticipated release of iOS 17, the tech giant began rolling out changes early, starting with the iTunes Movie Trailers app on Thursday. The app still works, but it no longer shows trailers, clips or features like it used to. Instead, it only shows a screen redirecting users to the Apple TV app. 

The only viewable screen in the iTunes Movie Trailers app.

Zach McAuliffe/CNET

“Apple TV app is the new home of iTunes Movies Trailers,” the screen reads. “Keep watching trailers. Open the Apple TV app to start.” 

Now if you want to watch trailers, you have to open the Apple TV app, tap the Store icon across the bottom of your screen and scroll down the page to see a carousel titled “Watch the Latest Trailers.”

Apple announced the demise of iTunes in 2019 at that year’s WWDC event, and the company has gradually retired the brand since then. 

For more Apple news, check out what to know about Apple’s Wonderlust event, all the iPhone 15 rumors and when Apple might release iOS 17.

Watch this: We Tried iOS 17 for Ourselves and We’re Impressed So Far

10:02

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Best Gifts for Readers in 2023: Kindle, Kobo, Onyx Boox and More


For someone who loves to read, books make the perfect gift. But if you’re looking to splurge on your readers in your life, it might be time to focus on how they read and not what they’re reading. Gifting someone an e-reader gives them the opportunity to carry around an entire library in one device. Many e-readers, like Amazon’s Kindle lineup, are connected to a company’s storefront where you can easily buy and download any book you could want. Many devices also play well with local libraries, allowing users to download their library’s ebooks directly to their e-reader. Of course, you can also upload your own files to your e-reader, so long as they aren’t protected by Digital Rights Management software — which unfortunately appears on just about every book you buy. 


This story is part of Gift Guide, our year-round collection of the best gift ideas.

Ebook sellers tend to have their own proprietary systems, so you won’t be able to buy a book, say, on the Apple store and then load it onto an Amazon Kindle. Generally speaking, you’ll want to find out if your reader is already enmeshed in an ebook ecosystem before making an e-reader purchase. Chances are, they’ll want to be able to read the books they already own on their next e-reader — so it’s a good idea to get them a compatible device. 

The most well-known digital book reader is Amazon’s Kindle line, which uses E Ink displays to give a paperlike reading experience. There are a few different models in the Kindle lineup, though they all offer a front-light touchscreen, which eliminates the need for a book light while sparing your eyes the harsh backlight that comes from most LED tablet screens. Beyond Kindle’s hardware, the Kindle app works on smartphones, iPads and other devices.

But Amazon isn’t the only game in town. For instance, Rakuten’s Kobo ebook readers work with most third-party vendors using the ePub book standard and are deeply integrated with the local libraries through the Overdrive platform. On your Kobo device, you can search your library and directly download books, something you need a third-party app to do with a Kindle. 

Then there are devices — both E-Ink devices as well as traditional tablets — that are compatible with apps from every e-reading platform. For example, both Apple and Android devices have access to free apps on their storefronts from Kindle, Kobo, Overdrive and more. You’ll be able to read all your content on these apps, but might be missing out on any hardware dependent perks, like tapping on physical buttons to turn the page. 

 We’ve rounded up even more ebook readers here if you’re looking for more inspiration, plus we’ve tested several big-screen multifunction E Ink devices that are more tabletlike and add stylus support. 

My biggest overall shopping tip is that most Kindle devices are frequently on sale and sometimes offer stacking trade-in deals on top of that, so you can often expect to pay less than the official retail price.

Amazon

Amazon has released a baseline Kindle E Ink e-reader for $100 that no longer seems so entry-level. While its 6-inch screen makes it a smaller and lighter e-reader than the step-up Kindle Paperwhite ($140), its display has the same 300-ppi resolution as the Paperwhite. However, the Paperwhite model adds waterproofing and incorporates a more sophisticated front lighting scheme, with 17 LEDs compared with the basic Kindle 2022’s four LEDs.

In the past, we’ve recommended stepping up to the Paperwhite if you could afford it, mainly because it had a higher resolution display than the entry-level Kindle, which allowed text to appear more crisp. But with both models now featuring similar displays (at least as far as resolution goes), we may have to revise that recommendation.

The Kindle (2022) is available in black or denim blue.

Read our Kindle (2022) review.

David Carnoy/CNET

The Paperwhite is Amazon’s middle-of-the-road Kindle, between the base model and the Oasis. Last year, it received a big upgrade in the form of a larger 6.8-inch screen and better battery life, which makes it my go-to choice, as it’s almost as good as the fancier Oasis now. 

While the Paperwhite is waterproof and can adjust its display color temperature, it lacks the Oasis’ physical page-turn buttons. 

There’s also ($190), with 32GB of storage (versus 8GB) and an auto-adjusting front light. More importantly, it also works with the same wireless charging Qi pads as your phone. Again, hold out for a sale or a good trade-in deal on these. 

Read our Kindle Paperwhite (2021) review.

Dan Ackerman/CNET

Yes, Amazon’s top-end Kindle is too expensive for what it is, but when I upgraded from a Kindle Paperwhite to the Oasis a few years ago, I was knocked out by how much better the Oasis is in terms of book readability and responsiveness. 

It’s got a bigger screen, and I find the physical page-turn buttons are so much better than swiping. The latest version can adjust the color temperature of the (monochromatic) screen, for better nighttime reading. 

Amazon runs frequent deals on this, and you should also watch out for trade-in bonuses on older Kindles to get it for a reasonable price.

Read our Kindle Oasis review.

Sarah Lord/CNET

The Onyx Boox Tab Ultra C is a 10.3-inch color E Ink tablet with included stylus that’s great for those who love to read comics and graphic novels. It’s the first device to use E Ink’s newest Kaleido 3 color screen, which utilizes an RGB filter array over a black-and-white paper film to create over 4,000 different colors. Despite the colors, the screen is designed mostly for reading, writing and note-taking in a low-distraction environment. While you can technically play games, surf the web and watch movies on this device, that’s not the point here. 

The Tab Ultra C runs on Android 11 software with full access to the Google Play store. That means you’ll be able to download and use the Kindle, Libby, Kobo, Marvel Unlimited or any other reading app you might want. The downside is that most third-party apps are unable to take advantage of Boox’s pen. For example, you can access all of your Kindle content on the Kindle app — and even take notes with an onscreen keyboard — but you won’t be able to take advantage of your pen to write directly on your books.

The color display, though picturesque, could be brighter and more vivid (though these could be limitations of the current technology). But I’ve found the Tab Ultra C to be one of the most useful E Ink tablets I’ve used. 

Read our Onyx Boox Tab Ultra C review.

Scott Stein/CNET

The iPad Mini received a great makeover last year, with a bigger, better screen (now 8.3 inches), new processor, optional 5G and a thinner, lighter design. It’s the perfect size for ebooks, and the color screen makes it a great choice for reading digital comics (ahem, graphic novels). At $500, it’s more expensive than the fanciest Kindle reader, but you get a full-fledged iPadOS device that can serve as a streaming video player or game machine as well. 

Read our iPad Mini (2021) review.

David Carnoy/CNET

Amazon has long (until this year) ignored the need for bigger e-ink screens, leaving the doors open for brands like Kobo. This 10.3-inch display has stylus support for note-taking and includes 32GB of storage, a resolution of 227 dpi and a front light for nighttime reading. 

No, it doesn’t officially support Amazon’s Kindle book format, but it does read key formats like PDF, ePub, MOBI and CBR, and it works with OverDrive, which is the ebook lending service most libraries use. 

We’ve also rounded up a few more big-screen E Ink readers here

Amazon/CNET

Amazon’s latest E Ink reader isn’t on sale yet, but it’s preorderable for an expected Nov. 30 launch. I’m very interested in the Scribe because it’s the first big-screen Kindle since the discontinued Kindle DX. It also adds stylus support and has a 10.2-inch display at 300 dpi (which is the same dpi as on the other Kindles). 

It’s a hefty $329 to start, or up to $419 with an upgraded premium stylus and larger storage options. That’s a lot for a product we haven’t tested or reviewed yet, but it’s also — on paper — the bigger-screen Kindle I’ve been hoping for for years. 

Read more about the Kindle Scribe

And once you have an ebook reader, why not fill it up with some books written by CNET authors? Here’s a few to get started:

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What Apple’s ‘Wonderlust’ Event Invite Could Tell Us About the iPhone 15


Apple’s “Wonderlust” event is set for Sept. 12, and the company’s invitation could be our first “official” clue hinting at the rumored iPhone 15. We’ve been collecting rumors about the gadget for months, but Apple sometimes drops an early hint about its September event into the invite. This doesn’t always mean there are true connections between what’s said and shown in the invitation and what actually emerges at the show, but the invite creates a jumping off point for discussing what we think Apple might spotlight.

Examining Apple’s ‘Wonderlust’ invite 

Let’s start by thinking about the name: Wonderlust. With this tweak of “wanderlust,” Apple appears to be invoking a travel theme. And it’s no stretch to say phones are essential travel companions: We use them for photography, GPS, looking up where we want to eat — there are endless possible features that could be developed with just travel in mind.

Apple’s Wonderlust event graphic shows a disintegrating logo.

Apple

Moving onto the invitation’s design, we get a disintegrating graphic that shows a blue-and-sand-colored Apple logo being blown apart by an invisible force — perhaps the wind? Or perhaps the pieces of the Apple logo are being pulled together via a magnetic attraction? Either way, an atmospheric element might be what we could extrapolate from this design choice, and phones by their very nature are wireless devices that create constant connections through the atmosphere.

(It’s also true that blue and gray have been iPhone colors in the past, and maybe this logo’s colors provide an early look at what a few of the iPhone 15 models might look like.) 

I should reiterate that these thoughts are speculation, but they’re enough to warrant a closer look at how Apple could improve the iPhone 15. The following things all tie into the themes of travel and atmosphere, but they’re also areas in which Apple could demonstrate improvement where rival phones have already staked out territory, or they’re realms closely related to iOS 17 features we already learned about at Apple’s WWDC event. 

Emergency SOS on the iPhone 14.

Kevin Heinz/CNET

Even more satellite communication

Tying into both travel and the atmosphere, Apple could make new announcements related to the satellite connectivity features first launched with the iPhone 14 line. Right now Apple’s efforts are focused on its Emergency SOS feature, which lets people with a clear view of the sky use the iPhone to text emergency services where cellular service isn’t available. The iPhone 14 line comes with two years of free emergency satellite service.

Though Apple kicked off bringing satellite service to phones, it won’t be alone for long. Qualcomm, Samsung and other companies have announced plans to bring their own spin to satellite connectivity, including voicing their intention to allow for nonemergency communication over those airwaves.

On this year’s stage, Apple could announce new improvements to its satellite connectivity features, perhaps allowing for an iMessage service while in the wilderness, or limited voice calls.

Apple’s iOS 17 will bring StandBy Mode, which will activate when an iPhone is attached to a MagSafe charger while in a horizontal position.

John Kim/CNET

Faster wireless charging and more MagSafe

Apple’s MagSafe made a splash when it debuted alongside the iPhone 12 in 2020, very literally snapping separate objects together for enhanced wireless charging and stackable accessories. The particle effect in our Apple event invitation — whether it means the logo is being pulled together or apart — could indicate MagSafe as well as the wireless charging feature that MagSafe supports. 

And if so, it’s about time. Apple has room to improve the iPhone’s wireless charging speeds, especially when compared with those of rival flagship Android phones. Currently, Apple supports 7.5-watt wireless charging speeds with a regular Qi wireless charger, and 15W speeds with an officially certified MagSafe charger. Meanwhile, Google’s Pixel 7 can wirelessly charge at 12W on a Qi charger with an extended power profile, and that bumps up to 20W when using Google’s Pixel Stand that has a built-in fan. Previous OnePlus phones can get 15W charging from Qi wireless chargers with an extended power profile, and a ludicrously fast 50W on their official stand, thanks to the use of a split battery. All this leaves a lot of room for growth for Apple, and matching Google’s speeds, at least, would be a solid step in making wireless charging more useful on the iPhone. 

A new Qi2 wireless charging standard is in the works though, and Apple is a member of the Wireless Power Consortium that’s developing it. Whenever that standard is ready, that might lead to faster wireless charging speeds on future iPhone models.

Regardless of charging, there’s likely even more room to grow MagSafe into a modular accessory platform. Maybe Apple could create a MagSafe dock that instantly starts an AirPlay session with a TV. Or create an attachable projector like Motorola once tried with the Moto Z phone line. How about a portable HomePod speaker that snaps right onto your phone, similar to a number of magnetic speakers that already exist on Amazon? There’s still a lot of untapped potential for MagSafe.

With iOS17’s NameDrop, you’ll be able to swap contacts by bringing iPhones together.

Apple; screenshot by CNET

NameDrop and new ways to share in person

Another atmospheric idea starts with an iOS 17 feature we already know: NameDrop. This feature lets you quickly share contact information with someone in person by bringing two iPhones together. But Apple could do so much more with local wireless sharing.

For instance, Apple already allows for sharing iPhone audio between two different sets of AirPods. What if this wireless sharing expanded SharePlay, allowing for simultaneously playing music and video across multiple phones at once — without being on a FaceTime call.

This could be instantly useful if you wanted to share a YouTube video with a friend without having to hand over your phone. Or if you wanted to create a quick surround-sound system by syncing five iPhones together to play music during a dinner party, since your phones are probably sitting on the table anyway.

These all could be natural extensions of other features we already know are on the way. For instance, FaceTime on Apple TV will use its own wireless magic to connect an iPhone’s camera and microphone for video calls. Why not think even bigger and let multiple iPhones share even more media, just by being right next to each other?

Visual Lookup can detect your cat in a photo, but there are ways to make it more useful.

Celso Bulgatti/CNET

Using your camera to scan even more places

Returning to travel, Apple’s Visual Look Up is already capable of identifying landmarks, plants and pets, but you need to move over to the Photos app to take advantage of those features. Perhaps the next iPhone and iOS 17 could speed this, and let you start scanning these items directly from the camera app.

This would bring Visual Look Up into better parity with Google Lens, which quickly identifies items for you without the need to save them into your camera roll. Maybe you could scan a restaurant while you were standing in front of it, and then get its menu. Or scan a friend’s shirt, and then find it on sale to get it yourself. These scenarios are already possible with Google Lens, making this a very noticeable way for Apple to bring more features into its camera app.

Crash Detection is available on the iPhone 14 and newer Apple Watch models.

Apple/Screenshot by Sarah Lord/CNET

Expanding safety features

When you travel in a vehicle, Apple’s new Crash Detection features could provide an essential lifeline in the event of an accident. As it stands, the feature can automatically contact emergency services should a supported iPhone or Apple Watch detect such an event. But perhaps Apple could augment this further by taking advantage of other sensors within the iPhone or a paired up Apple Watch to activate a heart rate sensor at the same time to provide a quick health check to the wearer. 

Or maybe Apple could expand its Crash Detection feature so it shares your physical location with your emergency contacts. This could be similar to Apple’s new Check-In feature, which will proactively send alerts when friends or family make it home safely. And maybe it’s already worthwhile to expand this feature for emergency situations, like being unexpectedly taken to the hospital.

The Dynamic Island debuted on the iPhone 14 Pro, and maybe it’s coming to every iPhone 15 model.

James Martin/CNET

Other iPhone 15 rumors we’re watching

Though we don’t have any solid evidence that the above ideas are coming to the iPhone 15, these are all areas where Apple could improve. 

The iPhone 15 rumor mill is a busy one though, and even without an invitation to pore over, we’re monitoring the possibility of a USB-C port arriving to replace Lightning, seeing if the new Dynamic Island will expand to every iPhone model after its debut on the iPhone 14 Pro, and wondering whether the iPhone 15 Pro will move toward solid-state volume and power buttons. 

Whatever’s ultimately on the way to Apple’s iPhone 15, we’ll likely find out for sure when Apple’s event begins on Sept. 12.

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الأربعاء، 30 أغسطس 2023

Global Smartphone Shipments Will Hit Lowest Point in a Decade, IDC Says


Smartphone shipments are predicted to drop 4.7% globally this year, according to a new report from the International Data Corporation, which forecast 1.15 billion devices in 2023, the lowest volume in a decade.

In its Worldwide Quarterly Mobile Phone Tracker data published Wednesday, IDC pointed to a weaker global economy and ongoing inflation as the cause for the drop. The 4.7% reduction is actually a downward revision of IDC’s original forecast of a 3.2% decline. 

Nabila Popal, research director with IDC’s Mobility and Consumer Device Trackers team, said that while inventory levels have normalized, phone makers are still cautious and are “yet again kicking the recovery can down the road.”

Measuring the number of phones sent from vendors to retailers, shipment numbers are not an exact equivalent to sales figures, but they can point to industry trends.

And if fewer customers are getting new phones, Popal said, retailers will need to lean into incentives, promotions and flexible financing options.
There may be a silver lining, though.
“As consumers hold onto their devices longer, the bright side is they are willing to pay more,”  Popal said. “Which will in turn help average selling prices to rise for the fourth consecutive year in 2023.”
The market intelligence firm also has rosier predictions for sales volume in 2024, forecasting 4.5% growth year-over-year.

Apple iPhone shipments to rise

Apple has weathered the slump considerably better than its competitors: While shipments of Androids are expected to decline 6% year over year, IDC expects shipments of the iPhone to actually increase by 1.1%, enabling iOS-driven devices to snag an all-time high market share of 19.9%.

“During a time when the entire market is struggling, it speaks volumes to once again see Apple going the opposite direction,” IDC vice president Ryan Reith said in a statement.

The iPhone 15 is expected to launch next month, which could help Apple snag the number one spot for global annual shipments for the first time.

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AirPods Are Getting USB-C Charging, Report Says


AirPods with USB-C charging will be announced during the Apple event next month, a report by Bloomberg said Tuesday.

It’s unclear whether the iPhone maker will be revealing a new generation of AirPods — Bloomberg described them as “updated AirPods” — or whether it’ll just be adding USB-C charging ports to the existing model of its earbuds.

The report aligns with rumors that popped up as early as March after Apple analyst Ming-Chi Kuo, a highly respected industry watcher, said USB-C compatible AirPods would likely be coming this year.

Nearly all of the Apple-owned Beats headphones now feature USB-C ports too.

Apple sent out invites Tuesday for its annual device event on Sept. 12, where we expect to see four models in the iPhone 15 lineup announced.

Apple’s Wonderlust event could also see announcements for services including Music, TV Plus, Fitness and iCloud, as well as another look at the upcoming AR/VR headset, the Apple Vision Pro.

The $3,499 Vision Pro headset was unveiled during WWDC in June and will begin being sold next year.

Apple AirPods (2nd generation) $130 at Apple

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Sennheiser Ambeo Mini Is a Cheaper Dolby Atmos Soundbar


If you want the ultimate soundbar — to hell with the expense! — it’s the $2,500 Sennheiser Ambeo Max you should be looking at. The rest of us are perhaps looking for a bit more bang, buzz and boom for our buck, and the new Sennheiser Ambeo Mini is here to more readily fit the bill.

This is a $900 smart soundbar that offers the company’s Ambeo processing, though in a more compact size. At 27 inches wide by 4 inches deep and 2.5 inches high, the Ambeo Mini stacks like a Pringle on top of the Sonos Beam — though the Sonos is half the price.

The Sennheiser boasts 250 watts of Class D amplification, powering four full-range drivers and dual 4-inch subwoofers. Like the Beam, the Mini appears to lack dedicated height drivers and likely uses processing to make up the difference.

As a smart soundbar, the Ambeo has Amazon Alexa onboard, and its four integrated microphones can be used for both voice commands and room calibration.

The soundbar includes support for Dolby Atmos, DTS:X and Sony’s 360 Reality Audio formats via its HDMI-ARC input. In addition, this web-connected speaker includes support for Google Assistant and Siri. 

The market is crowded in the sub-$1,000 category, with great soundbars from the likes of Vizio, Sonos and Bose all competing for your hard-earned. The best models also throw in a subwoofer, while the Ambeo offers an optional model for an extra $700.

Look out for a full review of the Sennheiser Ambeo Mini soon.

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Global Smartphone Shipments Will Hit Lowest Point in a Decade, IDC Says


Smartphone shipments are predicted to drop 4.7% globally this year, according to a new report from the International Data Corporation, which forecast 1.15 billion devices in 2023, the lowest volume in a decade.

In its Worldwide Quarterly Mobile Phone Tracker data published Wednesday, IDC pointed to a weaker global economy and ongoing inflation as the cause for the drop. The 4.7% reduction is actually a downward revision of IDC’s original forecast of a 3.2% decline. 

Nabila Popal, research director with IDC’s Mobility and Consumer Device Trackers team, said that while inventory levels have normalized, phone makers are still cautious and are “yet again kicking the recovery can down the road.”

Measuring the number of phones sent from vendors to retailers, shipment numbers are not an exact equivalent to sales figures, but they can point to industry trends.

And if fewer customers are getting new phones, Popal said, retailers will need to lean into incentives, promotions and flexible financing options.
There may be a silver lining, though.
“As consumers hold onto their devices longer, the bright side is they are willing to pay more,”  Popal said. “Which will in turn help average selling prices to rise for the fourth consecutive year in 2023.”
The market intelligence firm also has rosier predictions for sales volume in 2024, forecasting 4.5% growth year-over-year.

Apple iPhone shipments to rise

Apple has weathered the slump considerably better than its competitors: While shipments of Androids are expected to decline 6% year over year, IDC expects shipments of the iPhone to actually increase by 1.1%, enabling iOS-driven devices to snag an all-time high market share of 19.9%.

“During a time when the entire market is struggling, it speaks volumes to once again see Apple going the opposite direction,” IDC vice president Ryan Reith said in a statement.

The iPhone 15 is expected to launch next month, which could help Apple snag the number one spot for global annual shipments for the first time.

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Starz Lowers the Price of Its Annual Subscription


If you’re thinking of subscribing to the Starz streaming service, perhaps to catch up on romantic time-traveling drama Outlander, then paying annually might be the way to go. Starz is dropping its annual subscription price from $75 to $70, according to a report from TechCrunch. Current Starz subscribers will see the new price on their next bill.

The annual price drop comes just two months after Starz raised its monthly subscription price from $9 per month to $10 on June 26. The June price hike was the first price increase for Starz since 2016, when it launched as a stand-alone digital service. The channel began as a premium cable offering.

Starz, an ad-free service, may be best known for such shows as Outlander, Power and The White Queen. As a Lionsgate-owned company, Starz also airs the studio’s movies and shows, such as John Wick and Saw. 

Starz also has a deal with Universal to broadcast its lineup, including movies such as Jurassic World Dominion, Minions: The Rise of Gru and Oppenheimer. Check out CNET’s rundown of the Starz app.

Starz did not immediately respond to a request for comment. You can sign up for Starz here.

Read more: YouTube TV vs. Hulu Plus Live TV: The Top Streaming Services Compared

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Google Duet AI for Gmail, Docs, Sheets Arrives at $30 a Month for Businesses


Google’s Duet AI tools for Google Workspace are now available for anyone to try, giving an artificial intelligence boost to the company’s widely used apps including Gmail, Google Docs, Slides, Sheets and Meet.

As with Microsoft’s rival Office 365 Copilot tools, they aren’t free. After a 14-day free trial, the set of tools, which Google calls Duet AI for Google Workspace, costs $30 per user per month for big businesses, with pricing details for consumers and smaller businesses to be revealed in coming months, Google said.

The AI tools are designed to build new smarts into some of Google’s most widely used services. With a text prompt, you can instruct Duet to prepare a resume template in Google Docs, draft a birthday party invitation in Gmail, add illustrations to a presentation in Slides or create a custom form in Sheets.

Google has been testing Duet AI since the May debut of the tools at Google I/O, with more than a million people trying them out, Google Workspace chief Aparna Pappu said in a blog post Tuesday in conjunction with the company’s Google Cloud Next conference. Now Duet AI is available to all 3 billion Google Workspace accounts, she said.

It’s a big bet on AI, a computing technology that’s been revolutionized over the last year by the adoption of large language models. These AI systems are trained to recognize patterns in vast swaths of training text drawn from the internet, and with another powerful option, generative AI, can create their own words and images based on prompts.

The AI technology combines the power of computing with an interface that’s fundamentally closer to how humans work.

But there are big problems with AI tools, like their tendency to write text that seems plausible and sounds authoritative but that might not actually be true. Using the “help me write” tool in Google Docs, you’ll see this warning: “This is a creative writing aid, and is not intended to be factual.”

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الثلاثاء، 29 أغسطس 2023

WhatsApp Launches Mac App With Video Calling for 8 People


WhatsApp, the messaging app owned by Facebook parent company Meta, has just launched an app for Mac computers.

In a continuing bid to compete with business video calling giant Zoom, the WhatsApp Mac app includes group audio and video calls for multiple people.

“Launching a new WhatsApp app for Mac. Group calls up to 8 people on video and 32 on audio,” Meta CEO Mark Zuckerberg posted on his Instagram broadcast channel Tuesday morning.

WhatsApp had earlier launched a desktop app for Windows. Both desktop apps include end-to-end encryption of your calls and chats across your devices.

How to download WhatsApp for Mac

The app will be available on Apple’s App Store soon, but for now here’s how to download it onto your Mac:

Head to the WhatsApp website.Hit the green download button in the top right corner.There will be three options for download: Android, iOS and Mac. Hit the download button under Mac.The download will begin. Once it’s done, click on the file.Drag and drop the green WhatsApp file into your Applications folder.You can then open the Applications folder to see the WhatsApp app, and click on it to run it.Log in to your account or set up a new one to get started.

WhatsApp for Mac requires macOS 11 or later.

WhatsApp for Mac: new features

You can select to receive incoming call notifications while your app is closed.You can now drag and drop files from your desktop into a chat to share them.

The new app follows WhatsApp this month introducing screen sharing during video calls.

Meta has been focused on bringing new features to expand the use of WhatsApp over the past few months, including instant video messageschannels to follow people and brandslocking your intimate chatsediting sent messagesWear OS integration, and the ability to use WhatsApp across multiple phones and move your messages to a new phone



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3M to Pay $6 Billion to Resolve Earplug Lawsuits Over Hearing Damage Claims


3M said Tuesday that it’s reached an agreement over lawsuits alleging its Combat Arms Earplug led to hearing damage and tinnitus. 3M will pay a total of $6 billion between 2023 and 2029 to settle the lawsuits filed against it and Aearo Technologies.

While the settlement is “intended to resolve all claims” associated with the earplugs, it’s “not an admission of liability,” 3M said in a press release.

“The products at issue in this litigation are safe and effective when used properly,” the company added. “3M is prepared to continue to defend itself in the litigation if certain agreed terms of the settlement agreement are not fulfilled.”

The earplugs at the center of the settlement are designed for noise reduction during combat and supplied to members of the US military from 2003 to 2015.

The dual-ended earplugs are made to filter noise down to two different levels, depending on how they’re worn. But lawsuits allege they had a defect that can loosen their fit in-ear, according to Drugwatch, which could affect how much sound they block and their effectiveness at staving off hearing damage. One study found that from 2001 and 2015, rates of tinnitus among active military service members went up.

Noise-related hearing loss and damage, including tinnitus, may be more common among members of the military and veterans if they’re exposed to unsafe levels of noise without adequate hearing protection. 

Read more: Beyond Hearing Loss, Noise Is an Unspoken Health Threat 

What is tinnitus? Is there treatment?

Tinnitus is a condition characterized by constant, internal noise in one or both ears (most people have it in both). Typically, it’s a high-pitched “ringing” sound, but it can vary in pitch or tone and include sounds like hissing, roaring or clicking.

It can be brought on by other health conditions, but it’s often caused by hearing loss from exposure to loud noise, which over time damages the little nerve cells in the ear and results in a persistent ringing sound. For many people, it’s so mild it’s barely noticeable and doesn’t disrupt their daily life. For others, it can be severe, leading to anxiety, depression, problems sleeping or even physical pain. (Because hearing loss often happens gradually, tinnitus may be more common in older adults or in people who work with loud noise or are otherwise exposed to it every day

There’s no “cure” for tinnitus, but there are treatments that can make it manageable and reduce the stress and negative feelings of the person experiencing it. The treatment will depend on the cause of tinnitus, but a tinnitus masker that covers up the tinnitus sound may be recommended by a doctor or audiologist. In other cases, a hearing aid may be prescribed for tinnitus treatment. Sometimes, something as simple as a white noise machine to play during sleep will provide relief. 

But because tinnitus is so often associated with distress and negative emotions, therapy or counseling to help someone work through their stress response or association with the tinnitus can provide some relief, even if it’s through meditation or group therapy. There’s also something called tinnitus retraining therapy, which combines an ear device to mask the tinnitus with careful with therapy that helps the patient learn to ignore the noise and relax. 

To find tinnitus management, look for an audiologist or other medical professional who specializes in hearing health. The American Tinnitus Association has a provider search

To help prevent tinnitus, or prevent additional hearing loss, wear earplugs when you’re around loud noise. If your tinnitus is bothering you, or if you’re starting to notice signs of hearing loss, it’s important to get your hearing and ears checked. 

Read more: Hearing Loss Is More Common Than You Think: 5 Signs You Should Get Tested 

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Verizon Makes It Easier for You to Stop Getting Spam Texts


Text messaging can be a helpful and effective way to communicate — if only your phone wasn’t cluttered with creepy spam texts hyping Bitcoin, or trying to romance you into sharing your bank passwords. Now, Verizon is introducing a new way to make it easier to block an annoying form of spam text messages, the ones called email-to-text messages.

Email-to-text spam messages show up as originating from random email addresses you don’t know or want. According to Verizon, more than 80% of these email-to-text messages are identified as spam. 

Now, getting rid of them is simple. If you’re a Verizon customer, you can text “OFF” to 4040 to block them.

“That’s all it takes to leave these spammers powerless,” the company said in a blog post Tuesday announcing the change. “Blocking email-to-text messages is an additional shield of defense, safeguarding both you and your digital world.”

Although turning the messages off is simple, Verizon offers a lengthy page explaining how to turn it back on if you’re one of those rare few who receive important texts from email addresses.

The company warns, “Email-to-text is not intended for business/non-consumer messages. It is a legacy platform built to support low-volume consumer traffic only.” 

Verizon offers a security dashboard to help you strengthen your cybersecurity. CNET also has guides to stopping annoying spam calls, avoiding phishing texts that appear to come from your own phone number and minimizing spam if you’re an Apple customer.

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Apple AirPods Could Add USB-C Charging Next Month


Apple will unveil AirPods with USB-C charging next month, according to report by Bloomberg on Tuesday.

Bloomberg describes them as “updated AirPods,” but it’s unclear whether the iPhone maker will be revealing a new generation of AirPods, or whether it’ll just be adding USB-C charging ports to the existing model of its earbuds.

The report aligns with rumors that popped up as early as March after Apple analyst Ming-Chi Kuo, a highly respected industry watcher, said USB-C chargeable AirPods would likely be coming this year.

Nearly all of the Apple-owned Beats headphones now feature USB-C ports too.

Apple sent out invites Tuesday for its annual device event on Sept. 12, where we expect to see four models in the iPhone 15 lineup announced.

Apple’s Wonderlust event could also see announcements for services including Music, TV Plus, Fitness and iCloud, as well as another look at the upcoming AR/VR headset, the Apple Vision Pro.

The $3,499 Vision Pro headset was unveiled during WWDC in June and will begin being sold next year.

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Samba de Amigo: Party-To-Go Brings Rhythm to Apple Arcade


Apple Arcade added the rhythm game Samba de Amigo: Party-To-Go to its game library Tuesday, the same day Samba de Amigo: Party Central landed on Nintendo Switch. If you subscribe to Apple Arcade ($5, £5 or AU$8 a month), you can play Samba de Amigo: Party-To-Go at no additional charge and without ads or in-app purchases.

This game was developed by Sega, the same company that developed the original Samba de Amigo in 1999 and brought Sonic the Hedgehog to the world.

If you’re unfamiliar with Samba de Amigo, you play as the titular character Amigo who shakes his maracas to the rhythm of various songs. In addition to the standard rhythm mode available in the original game, Party-To-Go features a story mode where you join Amigo on a quest to, according to the game’s description, “return lost music to the world!”

The track list for Party-To-Go includes songs from artists like Pitbull and Ariana Grande, as well as Apple Arcade exclusive tracks from Lady Gaga, PSY — remember Gangnam Style? — and Fitz and the Tantrums.

While I played the game on my iPhone 14 Pro and didn’t have an issue with the controls, I don’t think I could play this game on a larger iPhone or iPad without a controller. 

In this title, you have to press buttons located around your screen and perform actions to the rhythm. I simply tapped those buttons and swiped on my screen, but I struggled to comfortably reach those same buttons or perform the actions smoothly on a larger device without a separate controller. Or maybe I just have small hands and everyone else wears size XXL gloves.

You can play this game, and many others, in Apple Arcade for $5 a month, or $60 annually. You can also try Apple Arcade for free for one month with your first sign-up, or you can get a three-month free trial whenever you buy a new Apple device. To access Apple Arcade, open the App Store on your iOS device and tap the joystick in the menu bar.

Watch this: What You’ll Find on Apple Arcade

00:21

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How Two FDA Moves Have Quietly Advanced Reproductive Health Care


This summer, the US Food and Drug Administration made two decisions that reflect a demand for more access to reproductive health care. In July, it was the over-the-counter ruling of Opill, the first birth control pill to be sold without prescription in the US. This month, it was the approval of Zurzuvae, the first pill specifically made to treat postpartum depression

In the eyes of many experts in medicine, federal moves like these have been a long time coming. A years-long effort has been in the works, for example, to remove the prescription requirement (and doctor’s visit) for a contraceptive pill millions of people already use. 

Carmel Shachar, faculty director of Harvard Law School’s Health Law and Policy Clinic, said that while the FDA’s review process for drugs is designed not to “blow in the political winds,” some pressure from the Biden administration to increase reproductive health care access has been mounting since the overturn of Roe v. Wade. (The court battle over mifepristone, the first of two drugs used in a medication abortion, continues.) President Joe Biden in late June issued his third executive order on reproductive health care, directing agencies like the Department of Health and Human Services to increase access to over-the-counter contraception. 

This increased focus on reproductive health, combined with the medical community’s general stance, may have provided the right cushion for these two FDA decisions to fall into. 

“Did the political pressures help amplify the voices of experts who agreed that OTC birth control was safe and patient advocates who articulated a need for these treatments?” Shachar asked. “Likely so.”

The federal government peeling back some of its red tape around birth control and postpartum care also mirrors demands from regular people for reproductive care to receive the same attention as other areas of health. For example, during the COVID pandemic, millions learned that the vaccines’ side effects on the menstrual cycle (found to be small, safe and temporary) weren’t one of the many details scientists combed through before they began delivering vaccines to the masses, contributing to misinformation and broader distrust in medicine.

In the US, starting in 1973 and lasting about 20 years, people of “childbearing potential” were excluded from drug trials all together, leaving room for more guesswork when it came to doses that weren’t for mostly white men. In addition to no data collection on menstruation, most vaccine trials during the pandemic excluded people who were breastfeeding or pregnant. 

More Americans appear to be addressing the gap between what’s currently available and what they want their reproductive health care to look like. People on social media are talking openly about their experiences postpartum, problems with birth control and more, while the business world hones in on people’s interest in different solutions by marketing consumer products (not all of them are good) and telehealth options operating under the umbrella of “femtech.”

Sometimes, the demand from the ground aligns with medical regulation. For example, when the FDA approved Natural Cycles, a temperature-based cycle tracking app, to be marketed as a birth control method in 2018, Dr. Terri Cornelison, assistant director for the health of women in the FDA’s Center for Devices and Radiological Health, called the move a response to the way people are “increasingly using digital health technologies to inform their everyday health decisions.” 

Here’s a look at how the two recent reproductive health decisions from the FDA represent something bigger. 

Read more: Clinical Trials Are Now at Your Local Drugstore. What That Means for You

A birth control pill you don’t need a prescription for

Opill is the name of the first over-the-counter birth control pill, and it’s expected to become available early next year. It’s a progesterone-only pill, which is a family of “mini pills” less popular than so-called “combination” birth control pills that also contain estrogen. Pills like Opill that contain just the one hormone have more finicky instructions on when you need to take them, which make them a little less effective at preventing pregnancy than most brands of pills on the market. 

But it’s a start. Dr. Anne Burke, associate professor in the Johns Hopkins Medicine Department of Gynecology and Obstetrics, said Opill being available without prescription will likely be the “first of many as opposed to a one-off.” 

Burke, who is also a member of the coalition of the Free the Pill movement to make birth control more accessible, and signer of the group’s statement of purpose, said that the FDA lagged behind medical organizations like the American College of Obstetricians and Gynecologists and the American Academy of Pediatrics, who’ve decided that the benefits of over-the-counter birth control pills far outweigh the risks. 

Megan Madden/Refinery29 for Getty Images

“The data has kind of been piling up over the decades for this,” Burke said. 

Pills like Opill that don’t contain estrogen have mostly been prescribed to people who smoke cigarettes, those who are breastfeeding, people who are over age 35 and anyone else who might be more vulnerable to the potential side effects of added estrogen. Progesterone-only pills are also used by trans men in hormone therapy.

Speaking of the risk with combined pills, some of which will likely follow in Opill’s over-the-counter footsteps, Burke says she’s careful not to dismiss patients’ fears about any medication risk. But as an absolute number, Burke says this risk is low and that pregnancy presents a higher risk of clots. 

Telemedicine has already made many common medications, including birth control, more accessible for many people. Through the pandemic and beyond, there’s been a growing dependency on telemedicine — a boom of do-it-from-your-laptop type health care useful for people with minor health conditions or a prescription they’ve had for years. Many dollars of this are spent on so-called femtech, which is growing but underutilized compared to the level of interest people have in its services, according to a market survey by FemTech Analytics. 

In terms of birth control and emergency contraception (including Plan B, which does not require a prescription), getting virtually prescribed could help remove stigma and other barriers, and telehealth makes it possible for things to be more easily shipped directly to your door. Other medications in the sexual health sphere, like PrEP for HIV prevention, which requires a prescription, are also available online

But the role of increased choice in telemedicine websites becomes less clear when you consider the other reasons people may be skirting around the traditional brick-and-mortar model of health care. 

“Individuals are becoming much more participatory in their health care for a number of reasons,” said Lindsay Allen, a health economist and health services researcher at Northwestern University. One of those reasons is the sky-high cost of health insurance, which often include high-deductible plans. While a higher deductible means a lower monthly premium, which Allen describes as the “luxury of eventually having health insurance,” it means more shopping around for cheaper rates until you hit that magic deductible. And finding a doctor online is often a cheaper option.

“What telehealth has done is kind of forced or allowed us to reexamine our understanding of what needs to actually take place in a doctor’s office, and more generally under a doctor’s purview,” Allen said.  

Another reason people are taking health issues into their own hands may be the volume of discussions about it on social media. 

“We cannot overstate the role of TikTok,” Allen said. She noted the wave of people seeking treatment or diagnosis of ADHD, in response to content they see online suggesting they may have the disorder. 

Another type of content you can find on TikTok are parents documenting their birth experiences and experiences as new mothers. For many new parents, the transition can be clouded by postpartum depression.

SDI Productions/Getty Images

A medication for postpartum depression, and a glimpse into the evolution of depression treatment

The FDA this month approved Zurzuvae, the first pill to be specifically prescribed to treat postpartum depression, or PPD. Often with limited support and the stress of a new baby, people with PPD have suffered in the dark with options limited to “traditional” depression therapy, which may be helpful but can also miss the mark of what causes PPD in the first place. 

After birth, hormone levels drop dramatically after being at an all-time high during pregnancy. In part, Zurzuvae works to soften the impact of the dramatic drop in hormones people experience after giving birth. The current thinking behind the reason for PPD is that some people are more sensitive to the effects of hormone levels than others, and finding a medication that specifically targets this drop, in addition to working more quickly than traditional antidepressants, is “revolutionary,” according to Dr. Sarah Oreck, a reproductive psychiatrist with Mavida Health.

“The gold standard right now for the treatment of severe postpartum depression is therapy in combination with SSRIs, which can take four to 12 weeks to even start working,” Oreck said.

Beyond its work for PPD as a metabolite of progesterone, Zurzuvae is a neuroactive steroid GABA-A receptor positive modulator — an alphabet soup way of saying that it works through GABA neurotransmitters instead of serotonin, like the SSRIs many people are familiar with. On targeting serotonin: “We know depression is much more complex than that,” Oreck said, adding that research has found differences in GABA neurotransmission among patients who have died by suicide, and that research continues to challenge the idea of serotonin depletion as the single cause of depression. 

Zurzuvae was tested in adults with depression as well, Oreck said, but it wasn’t found to be as effective as in those with PPD. The pill was approved for people with postpartum depression, defined as a major depressive episode that usually occurs after childbirth but can begin in late pregnancy, and will be available in the last three months of this year, according to the manufacturer. Still, there’s no final word on how much it will cost yet. The only other medication designed to treat it is an IV drip that costs more than $30,000.

How brick-and-mortar health care issues transfer to telemedicine

Despite Oreck’s gratitude for a new PPD pill as an option for people struggling with severe depression after birth, she worries that in some circumstances it may cloud the other, very real contributors to postpartum depression, such as domestic abuse, lack of resources and more problems that many new parents face but no medication can fix.

“We live in a culture that tends to like to take medications and have quick fixes, so I do worry that that’s a little bit of where we would go with this instead of trying to look at all the contextual issues,” Oreck noted. 

As far as an OTC birth control pill is concerned, it does remove the need for an additional doctor’s visit (and cost), but there’s also no word for how much the new pill will cost, or if there will be the same barriers Plan B faces in-store (like being locked up in a case). But as Shachar notes, the reach of telemedicine websites like HeyJane, which deliver things like birth control, UTI medications and abortion pills where state regulation allows, have expanded. 

But getting abortion pills online in states where it’s illegal brings up the issue of a “digital ‘bread crumb trail,'” Shachar said. 

“Femtech also has some areas of concern for users,” she said, adding that the Federal Trade Commission has started enforcing its health data privacy rules against certain fertility apps, which are used to track the menstrual cycle.

We also need to look at the way telehealth, while expanding access for many people, is not equally accessible, according to Allen, who’s conducting research on telemedicine and marginalized communities. We can expect both Zurzuvae and an OTC birth control pill to pop up on telemedicine sites, but if people can’t afford the medication or don’t have reliable internet access to order online, it becomes a moot point.

“Telehealth has been seen as this amazing way to cut costs on the health care side of things, and it’s also been seen as this way to improve access on the patient side of things,” Allen said. “We need to challenge both of those thoughts.”

As discussions around reproductive and sexual health continue online, and marketers follow with new ways of branding femtech, people’s demands for accurate health information and resources will continue to grow. Medical regulators like the FDA have big shoes to fill. 

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AI Deepfake Ads: Tom Hanks, Gayle King Sound Warning

Tom Hanks is pretty recognizable, whether he’s holding a box of chocolates in Forrest Gump or wearing a space suit in Apollo 13. But should...