Microsoft plans to launch its own app store for mobile games as a third-party competitor to Apple’s and Google’s mobile software storefronts. That could happen as soon as next year, as long as Microsoft’s $68.7 billion acquisition of gaming giant Activision Blizzard is approved.
Apple and Google will be mandated to open iOS and Android platforms to third-party app stores by March 2024, when the EU Digital Markets Act comes into effect. This is conceivable when Microsoft will be able to launch its own mobile app store, Microsoft Gaming CEO Phil Spencer for Financial Times in an interview.
“We want to be in a position to deliver Xbox and content from both ourselves and our third-party partners across any screen where someone wants to play,” Spencer told the Financial Times. “Today, we can’t do that on mobile devices but we want to build towards a world that we think will come where these devices open up.”
But Microsoft’s App Store plans are tied to Microsoft’s acquisition of game publisher Activision Blizzard, which regulators in the United States and Europe are concerned could It leads to less competition Among the big game companies – and this leads to the exclusion of players from games. Recent opposition has centered on whether the Call of Duty franchise will only appear on Microsoft’s Xbox and PC consoles, though Microsoft confirmed It will appear on other gaming platforms for years to come.
Spencer defended the acquisition, saying the merger would lead to increased competition in the mobile software space, something that is almost non-existent with Apple and Google dominating their platforms, as it is very difficult to download software outside of their own App Store and Google Play Store, respectively. . Microsoft wants a place for users to download its slate of games, which would include popular mobile titles like Call of Duty Mobile, Candy Crush and Diablo Immortal if the acquisition is approved.
Proof that Xbox Mobile Store It came to light in October when Microsoft filed documents with the UK Competition and Markets Authority, the UK regulators looking into the acquisition of Activision Blizzard.
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