Google is working on an artificial intelligence powered search engine, code named MagiAccording to a report from the New York Times on Sunday.
Magi aims to offer a “more personalized experience” and “anticipate” your needs, according to the Times. Like ChatGPT, it is intended to be conversational. And you’ll be running ads, which is the main way Google makes money. The project is still in its early stages, with no set release date, but it will make the tools available to the public next month, The Times reports.
said Lara Levin, a Google spokeswoman.
Google has indicated that it has been integrating AI into Google Search for years, improving products like lens And multi search.
Other products said to be in development include an AI image generator called GIFI and a language learning tool called Tivoli Tutor.
The race to create a new search engine product comes as Samsung is beginning to consider switching to Bing as the default search engine on its Android devices, such as the Galaxy line of phones, according to the Times. While it is uncertain why Samsung is considering this shift, it may be related to it Bing search queries powered by AI. Google is making about $3 billion in revenue from the Samsung contract, according to The Times. after the report, Google shares fell 4% on monday.
Microsoft and Samsung did not immediately respond to requests for comment.
The online search market is transforming rapidly. chatImmediately, a large language AI model launched last year, caught fire for its ability to answer any seemingly question in human-like conversational language. Unlike a traditional Google or Bing search, which fills in a list of relevant website links, ChatGPT can give people new answers. From writing an essay on why carrot cake is better than chocolate cake to an ode about the video game Crazy Taxi, ChatGPT always provides compelling answers. Microsoft soon expanded its partnership with ChatGPT maker OpenAI, incorporating the technology into its Bing search engine. Not to be outdone, Google has released Bard, its own AI-powered conversation engine, though Absolutely stumbled.
Of the three chatbots, ChatGPT remains the superior experience, while Bard falls short.
AI-powered chatbots pose a serious threat to Google’s core business model, which is selling ads on your search queries. If you stop searching on traditional search engines and prefer to have a chat bot answer questions directly, that means you do less Google searches and visit websites. Many web pages often contain ads that are also placed by Google.
Google remains the most popular search engine in the world 93% of the market share. Made by the search giant $224 billion last year from advertising alone, or 79% of its total revenue.
This is not to say that chatbot tech is new to Google. The company has been working on large language models of its own for years, but has been slow to roll it out, Quoting Concerns about bias and accuracy. More pessimistic observers, such as the US Department of Justice, said in federal court earlier this month Google’s monopoly on search is likely to delay the release of AI chatbots.
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