Say goodbye to HBO Max and hello to Max.
WarnerMedia and Discovery completed their merger in April 2022, however came the promise of a revamped streaming service by summer 2023. Warner Bros. Discovery revealed it to be Max, a rebranded platform Combines content from HBO Max And Discovery Plus.
Company CEO David Zaslav announced the name last week during a virtual press event, along with the tagline, “The One to Watch.” Global Broadcasting President JB Perrette said the new streaming service will roll out in the US on May 23. Latin American viewers will get the Max this fall, with Europe, Asia and other markets due in 2024.
Max will stick to HBO Max’s existing pricing plans, at $10 per month for an ad-supported subscription and $16 per month without ads with two streams, and will offer a new $20 “Ultimate” ad-free option that includes four simultaneous, 4K streams. HDR video, Dolby Atmos Audio and more downloads.
Maxx streaming service subscription plans.
Warner Bros. Discovery; Screenshot from CNET
Since the current version of HBO Max includes 4K HDR, Dolby Atmos, and three streams in the $16 ad-free tier, the new plan structure brings it up to $4 for viewers who want higher broadcast quality and the ability to watch on more than two devices at the same time. the time.
Discovery Plus will remain a standalone streaming option at $5 per month for the ad-supported plan and $7 per month for the ad-free version. The platform features a variety of reality, sports, and infotainment programming from more than 20 networks, such as TLC, HGTV, Food Network, and Animal Planet.
HBO Max began adding Discovery Plus titles to its platform in September. Viewers can stream shows like Chip’s Fixer Upper and Joanna Gaines’ Magnolia Network Empire, as well as other Discovery-branded fare, like Maine Cabin Masters and Trixie Motel. While HBO Max is no stranger to the world of unscripted television, the addition of specialized content from Discovery’s portfolio caters to audiences with an appetite for realism.
Content Director Kathleen Finch talks about the slew of new original releases coming to Max, including the reality series Barbie’s Dreamhouse Challenge, TinyToons Looniversity, and Gremlins: Secrets of the Mogwai. The company is building universes for The Conjuring, Game of Thrones, Harry Potter and The Big Bang Theory with a slate of new projects. More 90 Day Fiancé and Magnolia series are also in the pipeline.
In the past 12 months, Warner Bros. Discovery makes significant programming changes to HBO Max under the leadership of Zaslav, a Discovery veteran. More than half a dozen movies and TV shows have been revoked, licensed, or removed from the platform altogether, including scripted favorites like Westworld and reality series like Craftopia. Some projects – such as Batgirl and Scoob! Haunt’s Vacation – Canceled as a cost-cutting measure. Before both operators’ catalogs merged, Discovery Plus lost a few titles as well, including House Haunters and Love in the Jungle.
Compared to competitors Paramount and Disney, Warner Bros. Discovery took a different course with its two services. Paramount Plus has folded Showtime content into its app and is offering the bundled version as a premium package, with the standalone options still available for now. The company also rebranded Showtime’s linear cable channel as “Paramount Plus with Showtime,” which airs content from both brands. Although Disney Plus and Hulu remain two separate streaming platforms, they can be bundled into three packages. Some Disney-owned titles are available for streaming on both services at the same time.
Since taking over, Zaslav has been eyeing Netflix, Disney Plus and Amazon’s Prime Video as big competitors in the streaming business. During that Speech of 2021 At JPMorgan’s global technology, media and communications conference, he described the prospect of a combined Discovery Plus-Warner offering as “full” and “competitive with Netflix and Disney”.
Discussing Max’s launch today, Zaslav said, “Max is the one to watch” for its navigation capabilities, content, and global reach.
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