when Netflix It launched its ad-supported subscription in November, and it was a major turnaround for a company that had always stood by its ad-free policy. Basic with ads Introduced a month before Disney Plus rolled out its ad-based plan, it’s now the cheapest subscription tier available on Netflix. The plan costs $7 per month for individual broadcasts and HD video quality, but the operator is making changes.
in Message to shareholders On Tuesday, Netflix shared that, although it’s early, it’s seeing success with its ad-supported plan. So, the company is offering a host of upgrades, including 1080p video quality (up from 720p) and the ability to stream to two devices simultaneously. The changes will take effect in 12 regions, with subscribers in Spain and Canada seeing the upgrades on Tuesday.
The ad-supported Netflix subscription costs less than competitors HBO Max ($10 with ads) and Disney Plus ($8 with ads), and the company says the new plan fueled subscriber growth in the first quarter of 2023. The streaming giant aims to attract more customers With the addition of new features and a low price. Netflix hasn’t said if there are plans to change the price of its ad-based subscription or if its basic ad-free plan will get an increase in concurrent streams.
Here’s a look at current subscription offerings in the United States.
Netflix subscription plans
Basic with ads Basic without ads Standard Premium Monthly price $7 $10 $15.50 $20 Number of screens you can watch at the same time 1124 Number of phones or tablets you can download on 0124 HD Available Yes Yes Yes Yes Ultra HD Available No No No Yes
In addition to upgrading its ad-based subscription, Netflix will be rolling out a range Password sharing fee In the United States this summer trying to increase their revenue.
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