Twitter has been in flux ever since the CEO of Tesla and SpaceX Elon Musk paid $44 billion To take over the social networking site in October last year. Big changes are still happening, including a new overhaul of Twitter’s long-standing verification system that once awarded blue checkmarks to notable accounts — including celebrities, companies, brands, and journalists.
To increase subscription revenue, Musk pushed Twitter to replace the old verification system with a paid one Blue Twitter service. The change makes it difficult to tell the difference between a pre-verified account and one that simply pays for a blue tick. So who can you trust on Twitter anymore? Understanding the different check mark colors and meanings can help guide you. Let’s sort it out.
blue check mark
A blue checkmark next to a username once indicates a desirable “Verified” status meaning the user is who they said they were. That’s how you know the tweet came from comedian Steve Martin and not someone pretending to be Steve Martin.
Actor, comedian, and musician Steve Martin has a blue check mark to indicate that he has an old verified Twitter account or that he may also have subscribed to Twitter Blue.
Screenshot by Amanda Kooser/CNET
The blue tick now comes up with this message: “This account has been verified because it is subscribed to Twitter Blue or is an old verified account.”
Let’s get to the first part of that. Twitter Blue subscribers Pay $8 per month on the web or $11 on iOS and Android to get a checkmark plus access to additional features like the ability to edit tweets in a 30-minute window and share longer tweets of up to 4,000 characters. The higher in-app pricing offsets the App Store commissions, so you can save money by paying more Subscribe directly through the Twitter site. Anyone who pays the fee and meets the eligibility requirements (including a verified phone number and active status) can have a blue check mark on Twitter.
Several well-known Twitter users have spoken out against the new system, including basketball star LeBron James, which was announced last week“I don’t pay.”
Welp GUESS MY BLUE 
IT WILL BE GONE SOON BECAUSE IF YOU KNOW ME I DON’T PAY 5. 
– LeBron James (@KingJames) March 31, 2023
But James still has his blue checkmark. Turns out Twitter decided not to remove the old check marks from most accounts, even if they don’t pay. To add to the turmoil caused by the introduction of the new system, Twitter removed the checkmark from the main New York Times account as verified Musk referred to the news outlet as “propaganda” and “unread”.
Inherited verified users was once considered “Active, Notable, and Genuine Accounts of Public Interest”. Now it is not necessarily easy to determine if an account is old or subscribed to Twitter Blue. This confusion may detract from the value of the blue check mark that was once a badge of authenticity.
Twitter no longer has a media relations team that can help us resolve these issues.
Golden check mark
Coca-Cola features a gold check mark and a square Twitter avatar.
Screenshot by Amanda Kooser/CNET
Yes, it looks yellow, but Twitter calls the color “gold.” These marks are reserved for the official trading accounts they are registered with Twitter approved organizations program. Think of this as Twitter Blue on steroids for businesses and nonprofits.
Twitter Verified organizations pay a subscription fee of $1,000 per month and are rewarded with a check mark, a square avatar, Twitter Blue features, and the ability to add affiliate accounts, among other perks.
Gray check mark
The United Nations and other government and official organizations may place a gray check mark on Twitter.
Screenshot by Amanda Kooser/CNET
It may look pale compared to the colorful blue and gold markings, however Gray check mark It is important for you to know. It primarily identifies a government organization or official. US President Joe Biden’s account, for example, has a gray check mark. The mark can also apply to multilateral organizations such as the United Nations and the World Health Organization that include many countries.
Gold and gray are at least easy to understand. Will the blue confusion continue or clear up? For Twitter users, this requires more scrutiny of the source of the information. Is this tweet from a pre-verified account or a random Twitter Blue subscriber? As with most things on the internet, it pays to stay on your toes and check your sources.
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