With its focus on increasing profits for its streaming business, The Walt Disney Company plans to offer one app that works Hulu content in Disney Plus. Disney CEO Bob Iger shared the news through the media giant Second quarter earnings call Wednesday. He said the new streaming option will be rolled out by the end of 2023.
Disney Plus Launched its ad-based level in December for $8 per month with the price of its ad-free plan increased to $11. Along with the new pricing structure for standalone subscriptions, the company has also introduced Two new packages That includes access to Hulu and ESPN Plus. The Disney Bundle Duo Basic bundle includes Hulu and Disney Plus with ads and costs, while the Disney Bundle Trio Basic features Disney Plus, Hulu, and ESPN Plus versions and is priced at $13 per month. Disney has not shared details about the cost of the new subscription, but has indicated that it will launch as an ad-supported option.
Iger said Disney Plus, Hulu, and ESPN Plus will remain standalone streaming services, but the single app will provide another option for subscribers. Compare it to the Disney Plus Hotstar available outside the US, which is a streaming service that combines programming from several platforms. For customers who already have a Disney package, the experience will eliminate the need to switch between apps to watch TV shows and movies.
“This is a logical progression of our DTC offerings that will create greater opportunities for advertisers while giving package subscribers access to more robust and streamlined content, leading to greater audience engagement and ultimately leading to a more unified streaming experience,” said Iger.
Disney Plus appears to be following in the footsteps of Paramount Plus and HBO Max. Paramount Plus has added Showtime content to its app and is offering the bundled version as a premium package, with standalone options still available. The company also rebranded Showtime’s linear cable channel as Paramount Plus with Showtime, which airs content from both brands. HBO Max is set to relaunch as Max on May 23 with built-in content from the full HBO Max library and select titles from Discovery Plus.
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