Ad-free Disney Plus prices are on the rise.
CEO Bob Iger said The Walt Disney Company plans to set a higher price for the service later this year. Second quarter earnings call Wednesday. It is not clear what the new price will be. In 2022, Disney Plus bumped up the ad-free plan from $8 to $11 per month With the introduction of a sponsored ad level of $8. The move would be the third price increase since the service launched in 2019 at $7.
In addition, CFO Christine McCarthy said during the call that the company is dumping some content on its streaming platforms, but did not specify the platforms or the content.
“We are in the process of revising the content on our DTC services to align with strategic changes in our approach to curating content…”, McCarthy said. “As a result, we will remove certain content from our streaming platforms.”
Iger returned to the position in November last year, promising to tackle the company’s broadcast strategy. while speaking at Morgan Stanley Technology and Media Conference In March, he said Disney could explore licensing its own TV and movie content rather than focus resources on creating its own streaming assets. Disney’s plan appears to reflect a money-saving approach to how content is produced and delivered. Egger also said on Wednesday that A.J Disney Plus and Hulu merged app is coming.
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