Elon Musk announced Friday that Linda Iaccarino, former head of advertising at NBCUniversal, He will take over as CEO of Twitter.
Musk has been leading the social network ever since He bought it for $44 billion last year. On Friday, Musk said he will continue to be responsible for product design and new technology as Twitter’s chief technology officer, while Yaccarino will focus on business operations.
“I am excited to welcome Belinda Iaccarino as the new CEO of Twitter!” Musk said in a tweet. “LindaYacc will focus primarily on business operations, while I focus on product design and new technology. I look forward to working with Linda to turn this platform into an X, App for Everything.”
I am delighted to welcome Linda Iaccarino as the new CEO of Twitter!@employee I will mainly focus on business operations, while focusing on product design and new technology.
We look forward to working with Linda to turn this platform into an X, everything app. https://t.co/TiSJtTWuky
– Elon Musk (@elonmusk) May 12, 2023
On Thursday, Musk said he has named a new CEO for Twitter, effective in April Officially X Corp., without giving a name. Speculation began swirling about Yaccarino when NBCUniversal announced Friday morning She confirmed that she is leaving the media company.
Yaccarino has worked at NBCU for more than a decade, most recently serving as Chairman of the Board of Directors of Global Advertising and Partnerships, according to The Wall Street Journal. She also reportedly played a key role in launching the company Ad-supported streaming service, Peacock.
Musk said Yaccarino will start in six weeks, but didn’t say when. Twitter did not respond to questions about Yaccarino’s official start date and priorities once she takes the helm.
Should you expect a whole new Twitter?
With Musk continuing to lead the app’s product design, it’s unclear what impact Yaccarino will have on people’s everyday experiences on Twitter.
Yaccarino has experience in both the media and the advertising world, which could help her rebuild relationships with her Advertisers who have fled the social network After he bought the company mask.
Twitter has undergone a slate of changes since Musk took over the company, with many products and services being rolled out at random. The company also revamped its Twitter Blue subscription, adding features like long-form tweets and text formatting, but also causing confusion and backlash over verified checkmarks.
The site also saw Frequency of interruptions in recent months, which may in part be due to Musk laying off thousands of employees at the company. Critics have also raised concerns about moderating content on Twitter, with some saying there has been a rise in misinformation and Hate speech on the platform since staff cuts.
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