Social media giant Twitter has been transforming rapidly since then Billionaire Elon Musk bought it last year. The company has retired its legacy Blue check marks showing verified accountsand there New subscription program.
So naturally there is a lot of interest in alternative social platforms. One of the newest ones, Bluesky Social, has been garnering some buzz and even celebrity recognition — but you might have to wait a while before you can give it a try. Here’s a look at what you need to know.
What is Bluesky Social?
Simply put, it’s a social media platform that shares enough similarities with Twitter that some people look at it as an alternative. There are others among them mastodonbut according to New York timesUsers say Bluesky Social is the app that comes closest to imitating Twitter.
The app is built on something called Certified Transport Protocolor AT, is a social media framework built by the company that consists of a network of many different sites.
As of late April, there were about 50,000 users on Bluesky Social, According to Bloomberg. It started as a The app for iOSbut is now available for Android usersalso.
Although the name of the site does not use the letter S in the word “sky”, it is pronounced “blue sky”. Don’t rhyme with “brewski”.
Who is behind it?
Here’s another Twitter connection. Twitter co-founder Jack Dorsey is a member of the Board of Directors, and the Bluesky Project It started in 2019 When he was CEO of Twitter. Jay Graber He is the CEO of the company. The site introduced other employees In a recent blog post.
How is it similar to Twitter?
Full disclosure: I’m still on the Bluesky Social invite queue, so I haven’t been able to try it out yet. But screenshots in Apple’s App Store show a vertically scrolling message site with small, round avatars of users and icons below messages showing how many comments, likes, and reposts they’ve received. It is very similar to the Twitter format.
Even the name is related. Dorsey confirmed a Bluesky Social user’s speculation that the name is related to Twitter’s bird mascot, the idea being that the bird can fly more freely in an open blue sky.
And how do they differ?
For one thing, you can set your own domain as your parameter, if you wish. This may help with verification, which became a hot issue for Twitter once Musk began removing blue check marks from verified accounts that refused to pay a monthly fee.
For example, a newsroom like NPR could set its handle to be @npr.org. Bluesky Social Company Blog Notes. “Then, any journalists NPR wants to verify can use subdomains to set their handle to be @name.npr.org. Brand accounts can set their handle to be their domain, too.”
Equinox also looks different. Another blog post He says Bluesky already uses automated curation, and is working on a community rating system, which is described as “something similar to shared mute/block lists”.
Users of many social media platforms are shown posts from a feed chosen for them by an algorithm, although users can influence this by following or blocking specific users. But Bluesky wants to give users a chance to choose from a A variety of different algorithms to determine what they see. This is still in the works, though.
You can also choose from different hosting providers, but there is a default system for Bluesky.
And creators who have gained a following on Bluesky Social may one day be able to do so Maintain contacts With whomever they follow, even if the service itself changes.
early reviews
NBC News reporter Ben Collins tweeted that Bluesky Social “works, looks, and feels just like[Twitter],” and praised its “moderation, desktop experience, and reliability.”
I’m at Bluesky’s https://t.co/UvbqCtURlf. When it is fully launched, I bet it will only usurp this site. It works and looks like this, which is everything we asked for.
It’s down to moderation, desktop experience, and reliability, but it seems like the answer.
– Ben Collins (@oneunderscore__) April 27, 2023
The site has a rating of 4.2 out of 5 stars on the Apple App Store. “Sounds like the early Twitter days, but a lot more lively,” one reviewer wrote.
Who uses it?
Model and TV personality Chrissy Teigen shared her Bluesky Social account name on Twitter.
According to The VergeRep. Alexandria Ocasio-Cortez has also joined Bluesky Social, as has a Twitter personality called “dril” (real name: Paul Duchny).
Singer Grimes (mother two kids With Twitter owner and CEO Elon Musk) is also on Bluesky Social, as is former US Army intelligence analyst Chelsea Manning, According to the Washington Post.
How do I register?
For now, all you can do is add your email address to a file Bluesky Social queue to receive an invitation to try it out. The site is in beta, and not everyone is allowed to join yet. But if you know someone on Bluesky Social, you can ask them to look up invite codes, and then beg them to send you one.
says CEO Jay Graber The site will remain invite-only until it is further developed.
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