from Samsung To Motorola and Google, for just about every major Android phone The manufacturer has released a foldable phone. But there is one big non-Android exception: Apple. And according to Motorola, this is pushing some iPhone users to make the switch.
Specifically, Motorola has seen 20% of new Razr users come from Apple products. This data point dates back to 2021 after the launch of the previous generation Razr.
“This is definitely the family in which we have the highest number of iPhone users converting to us,” Allison Yee, president of North American product operations for Motorola, told CNET before launching the company. Razer Plus launch.
Folding phones It’s still a part of the global smartphone market, but the category is growing rapidly as tech giants look for the next major mobile development. Market research company International Data Corporation It is estimated that global shipments of foldable devices will increase by more than 50% in 2023 compared to 2022. Motorola’s Razr line faces the biggest competition from Samsung Galaxy Z Flip series, though Samsung didn’t break down its sales numbers to determine the percentage of iPhone conversions.
This year is shaping up to be a defining moment for foldable devices with the arrival of newcomers including Google And OnePlus, giving Motorola and other early entrants like Samsung more competition. However, Apple remains notably absent from the foldable phone race, and that’s not likely to change anytime very soon.
Apple has not launched a foldable iPhone, nor has it announced any plans to do so. But these renderings by YouTuber ConceptsiPhone imagine what a foldable iPhone could look like.
Ming-Chi Kuo, an analyst with TF International Securities known for his Apple product predictions, Tweeted in April 2022 He doesn’t expect Apple to release its first foldable device until 2025. Study from Counterpoint Research It indicates that there is definitely demand for the foldable iPhone, at least in the US. Among the respondents, 39% considered Apple their favorite brand of foldable phone, while 46% considered Samsung – one of the first and most dominant players in foldable phones. Only 6% said Motorola.
The Razr Plus and the 2023 Razr are the company’s latest attempts to change that. The $1,000 Razr Plus, which was announced Thursday and launched on June 23, has a giant cover display that the company is betting will set it apart from rivals like the Galaxy Z Flip 4. Motorola is also launching a cheaper version of the Razr later this year. general. At an undisclosed price it will be less expensive than the Plus model.
But whether it is competition from Samsung or in the end The iPhone Flip has been rumored for a long timeMotorola does not focus on its competitors.
“It’s not about what our competition is doing,” Ye said. “It’s more about what the consumer needs, what the consumers want, rather than really focusing on the competition.”
Motorola Razr Plus phone
John Kim/CNET
With upstarts like Google just getting into foldable phones in 2023, companies like Motorola and Samsung are already brainstorming what could be next. Both companies earlier this year showed concept devices with rollable or slide-out screens that can be expanded as needed earlier. Motorola’s take It includes a smartphone-sized device that it can open to expand its width with the push of a button. That’s still understandable, and Motorola hasn’t said when or if this foldable phone will turn into an actual product.
But Jeff Snow, Motorola’s product manager for premium and flagship devices, said it may eventually see it become an “offshoot” of the Razr we know today. While both the Razr and the rollable concept aim to make phones more portable, they accomplish that goal through different means. The Razr’s clamshell shape enables it to snap shut, acting like a normal phone when opened or acting as something in between when opened halfway. The rolling concept changes its shape in a different way by expanding and contracting its screen.
“It’s a slightly different experience,” Snow said. “But we see it becoming part of the same category.”
Motorola foldable phone concept
Andrew Lanxon/CNET
Motorola is also evaluating larger book-style foldables like the Galaxy Z Fold, though Yi said it couldn’t comment on future products. Snow also said there’s an “advantage to this form factor,” but the company will have to make sure it doesn’t compromise the normal phone experience while offering improved productivity and content consumption.
“This space takes off,” he said. “It’s something we’ll be paying attention to.”
Right now, the Razr Plus is Motorola’s biggest attempt to stand out in a crowded market, especially as Samsung and Apple continue to dominate the global smartphone market. The combination of improving technology and broader awareness around foldable devices makes now the right time for a new Razr, according to Yi.
“You sometimes see that the technology is ready, but the market is not ready to accept it,” she said. “And consumers are not willing to adapt or adopt. But in this case, we really feel like it’s the right time.”
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