But it’s not just the US where Apple is facing intense pressure from regulatory authorities over the App Store’s strict payment rules. After a 2021 amendment to the Telecom Business Law in South Korea, Apple was forced to allow developers to offer alternative payment methods in their apps. In December 2021, the Dutch Consumers and Markets Authority (ACM) ruled that dating apps could offer users an alternative payment method.
But the biggest challenge facing Apple’s business is brewing in Europe. DMA provisions may force Apple to not only allow third-party payment systems but also enable sideloading. In February 2023, A.J European Commission He made it clear that anti-routing obligations are “neither necessary nor proportionate,” further classifying it as harmful to users and developers. However, this objection is not the result of the EU’s disdain for Apple not allowing users to download apps from other repositories except the App Store.
in April, bloomberg reported that Apple may finally allow “sideloading” for the first time after the release of iOS 17 later this year. While Apple has argued over and over again sideloading will “undermine privacy and security protection”, What’s also at stake here is the revenue Apple generates from the App Store’s payment rules. Apps downloaded from third-party stores or online sources do not have to comply with the mandatory in-app payment rule, which means developers can easily offer third-party payment outlets for in-app payments while avoiding Apple’s 30% tax.
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