السبت، 8 يوليو 2023

This new report shows that paint color affects resale value more than you thought



For the average car, no color can devalue it more than a gold-plated one, which is more than a simple irony. Gold-colored vehicles generally lose 25.9% of their value over three years, making a whopping difference of $11,546, more than 1.2 times the overall average. Despite the color’s popularity among sedan and truck owners, brown still ranks second overall. Black is the third worst color when it comes to preserving a car’s value. That may seem surprising, given how popular black is as a file Vehicle selectionbut, as with yellow, it indicates more availability rather than people’s unwillingness to use the color.

The same can be said for Silver, which ranks lowest for minivans, vans and off-road trucks. “Notice how two of the most popular colors, silver and black, are near the bottom of the list,” Brewer explained. “It is likely that many consumers and dealers would consider these colors ‘safe’ in terms of widespread acceptance, but it is very common for them to help a vehicle maintain its value.”

If supply and demand factor in how color affects the resale value of used cars, don’t be surprised if the results turn out differently in future reports. Even if aesthetic preferences don’t change overnight, availability of certain grades can change more easily, and ratings can change accordingly. Perhaps a 2024 analysis of a new color will dethrone yellow as the most valuable used car paint option.

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