Elsewhere on the aforementioned Q3 2015 investor call, Fran Shammo noted that Verizon had not activated its marketing for go90 just yet. “Keep in mind we are 20 days into this,” he said. “We actually haven’t done any advertising or promotion activity around this product. So, for [the] early stages, we are seeing very good platform stability. We are seeing very encouraging feedback. And of course, we’re looking at some very specific matrix here of what’s the viewership, how many times do people revisit the site, and what do the new shows capture.”
That doesn’t mean they weren’t prepared to do so, though. A few weeks earlier, New York Post reported that the telco had earmarked $80 million to market the new streaming service.
“Brilliant coders and engineers and awesome content partners have invested an incredible amount of work and have taken care to create a video experience that until now has been missing for millennial and Gen Z viewers,” said Brian Angiolet, credited as “go90’s architect,” in a press release at launch. “go90 bridges the content divide between traditional and digital distributors, along with established and emerging creators.”
There isn’t really anything there that distinguishes what makes go90 unique. In the press release, more broadly, the only thing that distinguishes go90 and isn’t generalized marketing jargon is the note about how users can “[c]ut & share your favorite clips via text (SMS), email, Facebook and Twitter.” YouTube did not launch its own clipping feature until July 2021, almost six years later.
More broadly, the copy reads like a forced attempt to be “hip,” such as encouraging users to “join or create your own ‘Crew’ to connect and share your interests with friends and other fans.”
ليست هناك تعليقات:
إرسال تعليق