One of the most controversial relaunches of recent times was that of the Lamborghini Countach, a supercar icon that was originally produced from 1974 to 1990. It became one of the most instantly recognizable supercars thanks to its unique design. With its wedge-shaped shape and ground-breaking performance, its success influenced many other cars of the era. With its naturally aspirated V12 engine, exotic looks, and complete disregard for everyday practicality, the Countach set the template for what a supercar should be.
Although the Countach became the poster child for performance cars at the time, it did not sell well, and by 1990 it had been replaced by the Diablo. In 2021, Lamborghini She announced that she will be relaunching the palette for the second generation, with a very limited 112 units offered. Rather than being a radically new design like the original Countach, the new car was essentially a facelifted Sian, which itself was heavily based on the Aventador. It shared the powertrain with the Sian and claimed only marginally improved performance numbers—plus, it cost $2.64 million. Marcello Gandini, designer of the original Countach, issued an extraordinary press release shortly after launch, berating the car as “a repeat of [of] A model from the past,” he claimed he was not informed of, nor approved of, the creation of the second-generation car. Lamborghini later downplayed his claims, but the tacit accusation that the new Countach is a nostalgia-fueled cash grab continued to spark controversy among enthusiasts.
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